Privacy Policy

Last updated: October 24, 2026

This Privacy Policy explains how I Do Fitness ("I Do Fitness," "we," "us," or "our") collects, uses, shares and protects personal information when you visit our websites and funnels, apply for or purchase coaching, use our coaching services, connect a wearable device such as an Oura Ring, or communicate with us by text, email or phone (together, the "Services"). If you have questions, contact us at actionscalebusiness@gmail.com.

1. Information we collect

Information you give us

• Contact and account details: name, email address, phone number, shipping address, time zone and social media handle.
• Application and quiz answers: your wedding date and events, dress style, goals, current training, concerns and how you prefer to invest.
• Onboarding and health information: answers to our health screening (for example heart conditions, injuries, diagnosed conditions, medications, pregnancy and eating-disorder history), digestion and bloating, sleep, stress, energy, food preferences, allergies, training history and schedule.
• Progress information: progress photos (front, side, back), body measurements, dress and inspiration photos, weekly check-ins, Wedding Month check-ins, workout logs and form-check videos.
• Communications: messages, voice notes, emails and text messages you send us, and notes and recordings of coaching calls (with your consent).
• Feedback and testimonials: survey answers, reviews, testimonials, photos and videos you choose to share.

Information from connected services (Oura)

If you choose to connect your Oura account, we receive the data you authorize through Oura's API, which may include: your email address and basic personal information (such as age, height, weight and biological sex as stored in Oura); daily sleep, readiness and activity summaries; sleep sessions; heart rate and heart rate variability; blood oxygen (SpO2); stress and resilience; workouts and sessions; heart health metrics; tags; and ring configuration (such as ring size and model). We only access Oura data after you authorize it, and only for the purposes described in this policy.

Information from payment and service providers

Payments are processed by our payment providers (such as Whop) and financing partners (such as Affirm). We receive payment status, amount, plan and limited transaction details. We do not receive or store your full card number.

Information collected automatically

When you visit our websites and funnels, we and our providers collect device and usage data (such as IP address, browser type, pages viewed, referral source, UTM parameters and interactions) using cookies, pixels and similar technologies, including advertising and analytics pixels (such as Meta's). This helps us measure and improve our marketing.

2. How we use information

• To provide coaching: building your training plan, meal plan and wedding countdown, holding calls, reviewing check-ins and adjusting your plan.
• To keep you safe: reviewing your health screening and pausing or modifying your program when needed.
• To ship products: selecting and fulfilling your supplements and ordering your Oura Ring.
• To use wearable data in coaching: for example, noticing short sleep or low recovery and adjusting training or recommending rest.
• To communicate with you: appointment reminders, check-in reminders, program updates, shipping updates and service messages by text, email and phone.
• To process payments, prevent fraud and handle disputes.
• To improve our program: analyzing trends across clients, using information in aggregated or de-identified form wherever possible.
• For marketing: sending promotional messages where permitted (you can opt out at any time), and featuring testimonials, photos or results only with your separate written consent.
• To comply with law and enforce our agreements.

3. How we share information

We do not sell your personal information, and we do not share health or Oura data for advertising. We share information only as follows:

• Your coaching team: Ana Villegas and the coaches and staff who support your program, under confidentiality obligations.
• Service providers who process data for us under contract, including: customer relationship management and email (GoHighLevel); text messaging (TryReady); scheduling (Cal.com); payments and financing (Whop, Affirm); supplement fulfillment and shipping (Supliful and carriers); wearable data (Oura); coaching app, video and community tools; cloud hosting and databases (such as Vercel and Supabase); automation tools (such as Zapier); and productivity tools (such as Google Workspace). They may only use the data to provide services to us.
• Marketing use with consent: testimonials and photos are only used publicly if you give separate written consent, which you can withdraw for future use at any time.
• Legal and safety: when required by law, to protect the rights, safety or property of you, us or others, or in connection with a merger, sale or transfer of our business (in which case this policy continues to apply).

4. Oura data

• Connecting Oura is optional. We access Oura data only with your authorization through Oura's official API.
• We use Oura data only to provide and improve your coaching (for example, your Glow Score, progress reports and plan adjustments). We do not sell it, use it for advertising, or share it with third parties except our service providers as described above.
• You can disconnect at any time from your Oura account settings or by emailing us. When you disconnect, we stop collecting new Oura data. You can ask us to delete previously collected Oura data at any time.

5. Text messages (SMS)

If you provide your mobile number and consent, you agree to receive text messages from I Do Fitness about your inquiry and your program, including appointment reminders, check-in reminders, shipping updates and occasional promotional messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. Consent is not a condition of purchase. Mobile phone numbers and SMS consent are not shared with third parties or affiliates for their marketing purposes.

6. Retention

We keep your information for as long as you are a client and afterward so that we can support you, maintain records of your progress and program history, improve our program, and meet legal, tax and accounting obligations, unless you ask us to delete it (see Section 8). Where possible, information kept for program improvement is de-identified.

7. Security

We use reasonable administrative, technical and physical safeguards, including access controls and encrypted connections, to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we learn of a breach affecting your information, we will notify you as required by law.

8. Your choices and rights

• Access, correction and deletion: email us to request a copy of your information, correct it, or delete it. We will respond within a reasonable time and as required by applicable law. Some information may be kept where required by law or for legitimate business records (for example, payment records).
• Marketing: unsubscribe from emails using the link in any email, and reply STOP to texts.
• Wearables: disconnect Oura at any time as described above.
• Cookies: you can control cookies through your browser settings.
• State privacy rights: depending on where you live, you may have additional rights under state law. We will honor those rights as required. We do not sell or "share" personal information for cross-context behavioral advertising using health data.

9. Health information disclaimer

I Do Fitness provides fitness and nutrition coaching. We are not a healthcare provider and our Services are not medical care. We treat the health information you share as confidential and use it only as described in this policy.

10. Children

Our Services are intended for adults 18 and older. We do not knowingly collect information from children under 18.

11. Changes

We may update this policy from time to time. We will post the updated version on this page with a new "Last updated" date and, for material changes, notify clients by email or text.

12. Contact

I Do Fitness · Scottsdale, Arizona, USA
Email: actionscalebusiness@gmail.com